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Are You a Victim of the Social Black Hole?
Hey entrepreneur or professional in sales or business development, is this you?
You post and post and post, yet you are struggling to get clients. You are exhausted, frustrated, and puzzled because you were told to post a lot! Maybe you even paid for a program about growing your social accounts or hired a coach who told you to post every day. So you think, “I’m doing everything I am supposed to. Why isn’t this working?” Some people even leave social media in disgust and burnout. My grandmother would have called this a ‘wild goose chase.’ It is pointless and not the way to gain clients.
Let me tell you. This is one of the biggest lies in online business that infuriates me to no end and is frankly a scam. Coaches and online ‘experts’ are pushing training with names like “Double Your Following in 3 Months” or “Learn My Growth Secrets,” and entrepreneurs fall right into the trap like bees attracted to honey. These experts will not get you sales, only your money. And ultimately, growth without sales is purely vanity metrics. Enough.
Do you want to make money? Then stop chasing growth. Growth is overrated, and frankly, it doesn’t matter unless you are growing on YouTube for ad revenue. If you want to make money, stop doing the following time-wasters:
- Post daily on social media for the sake of posting
