Are You and Your Client a Match? How to Find ‘The One’

Very Different Client Types for Service-Based Entrepreneurs

Photo by Chris Curry on Unsplash

Just like dating, there will be clients in your service-based business who are committed to working for the long haul and those who aren’t. It is essential to look out for these two types since to grow a sustainable services business; you need quality clients. I sometimes call them ‘Bread and Butter’ clients.

Are you and your lead going to be a ‘match?’ Let’s find out!

Quickie, ‘Drive-By,’ or Fling Clients

These are the business equivalent of a fling at best or a one-night stand at worst. Bad clients can be identified by the following qualities:

• They are flaky
• They are idealists
• They have unrealistic expectations
• They are looking for a one-sided relationship: you do all the work while they sit back and criticize
• There is very little communication with them between meetings or work sessions.
• They never stop shopping around and are constantly looking for new service providers, asking others, or even hiring multiple people at the same time.
• They expect immediate results, regardless of where they are at…