Does The Flywheel Effect Work To Build A Million Dollar Solopreneur Business?
The Model Is Good Enough For Amazon, But Can It Work For Coaches, Consultants, and Creators?
In the height of the dot-com bust in 2001, Jim Collins published a revolutionary book, From Good To Great (Affiliate Link). It was a well-timed release when many companies were out-of-business or barely surviving and desperately needed inspiration and motivation. Jim is a student of what makes great companies tick. His work caught the eye of one of the most significant companies in the world, Amazon, who invited him to meet with their founder and then-CEO, Jeff Bezos, and a select few executive team members for a discussion on the matter.
In his book, Collins describes The Flywheel Effect as follows:
“There’s no single defining action, no grand program, no single killer innovation, no solitary lucky break, no miracle moment. Rather, it feels like turning a giant heavy flywheel. I mean, picture yourself pushing with great effort, and you get that flywheel to inch forward. You keep pushing with persistent effort, and…
