How Deleting Half my Social Followers Made Me a Millionaire

More Followers and Chasing Vanity Metrics Are Not The Answer to Profitability

It was 2017. I’d just sold my shares in my Silicon Valley digital agency and decided to go solo.

Honestly, I didn’t have any plans except to relax for a while and then plan my next move.

LinkedIn came into the picture because I knew I was not going to leave B2B and LinkedIn is the ultimate B2B platform.

So I got a professional headshot and hired an expert to write my updated resume. I honestly had not had a resume in over 10 years! Next, I spent a couple grand consulting with a couple of LinkedIn coaches who taught me how to optimize my profile.

It was only in 2018 that I started using LinkedIn regularly and made some valuable connections with LinkedIn employees and other entrepreneurs. I started hosting LinkedIn Local networking meetings in San Francisco. I also started volunteering to help job seekers learn LinkedIn.

Everyone seemed to be obsessed with numbers. Growth was the frenzy LinkedIn users were chasing. It was a popularity game and I grew my following very quickly. Too quickly, in fact.