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How To Attract Clients of High Integrity Who Will Succeed
And Repel Flaky and Fake-y Clients Who Won’t
Not All Clients Are Created Equal
I’ve learned from doing business for over twenty years that we need to protect ourselves. We want amazing clients, yet it is unavoidable to encounter flaky and faker people occasionally.
Social media is full of “personal brands” that are in reality, worthless because all these CEOs, Leadership Coaches, and Award-Winning Experts are in fact, not successful at all.
Let’s talk about how to avoid the undesirables (“Bad Guys”) and find the dream clients (“Good Guys”):
Five Signs You Found Your Dream Clients:
These are the clients who are very likely to succeed. After working with hundreds of them, I’ve noticed patterns and I’m happy to articulate what I believe makes them win:
1) They Have a Special Calling
Certain people feel it is their mission to build a business around a topic. They live and breathe this and embody it. When they speak of it, there is a sparkle in their eye. It is clear that this is their calling.
