How To Crush LinkedIn In 2024

Because Things Really Have Changed!

Krista Mollion
3 min readDec 31, 2023

As we enter the new year, I want to discuss how to win in 2024 on LinkedIn's professional platform.

LinkedIn has enormously evolved over the past two years to be barely recognizable for those of us who have been here for multiple years. Forget all the rules you learned and things that used to work in the good old days.

Let’s be honest: some of you are discouraged by a deep dip in numbers.

That is because you don’t want to accept that things are different.

2024 will be a brand new game so you’ll have to adapt if you want to succeed on LinkedIn.

As someone who tracks their performance closely, I’d like to share with you some of my thoughts on what will work in 2024.

Whether or not you agree with my advice, you must take new actions to succeed on LinkedIn in 2024. Ignore at your own risk!

Here are my 2024 top five predictions:

1. More Pre-Planned And Less Spontaneous Posts

In the old days of LinkedIn, one could still “wing it,” but I am betting that in 2024, those days are long gone.

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Krista Mollion

Ex-Agency Owner For Top Iconic Brands Turned Fractional CMO + Educator for Small Business Owners and Creators To Go From Semi-Invisible To Un-Ignorable