Social Selling 101 for Coaches, Consultants, and Small Business Owners

Krista Mollion
6 min readAug 23, 2021

Find out how to take advantage of this amazing lead generation strategy

How many leads contact you every month? How many inquiries, signups, sales calls, and purchases do you generate in 30 days? If you have more business than you can handle, congratulations! But if you aren’t there yet, and you want to increase those numbers, read on.

What is Social Selling?

Have you heard the term “social selling?”

The entire Linkedin platform is based around it. In fact, Linkedin created a metrics system to measure how well each individual is doing. You can find out your Social Selling Index here. Social selling is not for the weak of heart. But if you play the game right, you can win big. I personally have generated over 7 figures on Linkedin.

Of course, social selling is not limited to Linkedin. It extends to everywhere you sell yourself online. While different platforms have different rules, the general 4 principles of social selling are universal.

What Are the Main Components?

  1. Establish a Brand
  2. Connect with the Right People
  3. Share Relevant, Conversation-Inspiring Content
  4. Build and Strengthen Relationships

Fact 1: Small Business Owners Struggle the Most

While large or mid-sized businesses have in-house teams and agencies to manage the marketing and sales efforts, the small business owner is stuck wearing many hats, often alone, or, at best, with minimal support and knowledge on how to grow.

So what can a small business owner do? To be frank, one only has two options: hire a business coach to help you set everything up correctly and watch the sales flow in. Or try to cut corners, hire a bunch of inexpensive yet less-than-great service providers who overpromise, underdeliver, and ultimately waste your money and time.

Krista Mollion

Fractional CMO I B2B + Marketing Advisor I Founder of From Zero 2 Six Academy I Systems To Scale Your Small Biz to 10 Mil+ ! Join 31k+→