Startup Partnerships: Business Coaches vs. Marketing Agencies — Which One Fits Your Journey?

Krista Mollion
4 min readNov 13, 2023
Image: Author on Midjourney

When you start a business, your first concern is likely just to get some clients. But as you grow, you will quickly begin to think more about visibility, branding, reaching more buyers, and increasing your sales. That is the moment you may wonder: should I hire help? If so, who should I hire? Or maybe you have been thinking this way since Day One. Which means you will be way ahead of your competitors.

Business Development, Lead Generation, and Marketing services are dominant in the online space. Whether it is on Google, YouTube, or social media, it feels like every second person is pitching some version of business or audience growth services.

With the popularity of remote work came the notion that anyone can build a side hustle, become an influencer, or even become filthy rich. Don’t believe me? Just type in “Startup” or “Business” on YouTube Shorts, Instagram Reels, or TikTok, and you will be overwhelmed by the amount of services, courses, programs, and free advice you’ll find that proclaims this to be true. I disagree because I believe not everyone is cut out for business.

Once you accept that many unqualified people are dominant in the online space, you may start thinking, “How can I find legitimate help and solid counsel?” That is what this article will attempt to do to guide you towards understanding how to vet vendors, experts, coaches, agencies, and support people to get what you need.

You Probably Should Hire Them Both

Bad news: your business is going to cost you money! Because to get to where you want to go, there is so much to do and you simply can’t wing it. So my advice is to hire a business coach, a marketing agency for ongoing services if you can afford it (or alternatively specialists one by one), and definitely a virtual assistant. Inside The Solopreneur MBA, my business mentorship for small business owners, I have many recommendations and job descriptions you can use for hiring.

Good news: you don’t need to hire all of them at once. Follow the order below to get what you need to grow your business:

Step 1: Start With A Business Coach



Krista Mollion

IEx-Agency For Top Iconic Brands Turned Fractional CMO + Educator for Small Business To Go From Semi-Invisible To Un-Ignorable