TBM Podcast #39: Demystifying Business: Behind the Curtain of a Successful Online Business

Successful entrepreneurs make it look easy. You want what they have. But do you really know what it took them to get there?

From the outside, running a business may look a certain way that can be misleading. Entrepreneurs market themselves by showing off their successful results. Often, new entrepreneurs don’t understand that there is much more going on than meets the eye. In this short episode, let me remind you what is behind the curtain as I demystify business for you.

When you see a successful entrepreneur, you may feel some mixed emotions. It could range from respect and awe to a pang of envy or outright jealousy, depending on the conditions. I reassure you there is nothing to be embarrassed by. This is a normal human reaction.

But before you let envy take hold of you, I’d like to pull back the curtain to discuss what really goes into building a successful business.

Spoiler alert: You will need to make 3 investments.

Listen below on YouTube below or on Apple Podcasts here.

Total listen time: 14 minutes

Secret 1: Branding Investment

Successful people have a brand. Period. Even if from the outside it appears overly simple or minimal, it is still a clear brand. Your brand is your biggest business asset. A good brand can take years to build. What goes into a good brand? A thousand pieces, if you ask me. Seriously, this is one of the hardest things I’ve ever had to do. I don’t know a single successful person who doesn’t have a great brand. Let’s look at the components:

Personal Image (Attraction):

You either attract or repel. My experience as a marketer has shown that people who dare to stand out go further. Some personal style tactics I’ve seen that work like a charm: tattoos, non-natural hair color, eccentric style, over-the-top sexuality, or…