Ten Million-Dollar Truths About Customers That Will Help You Sell More

Krista Mollion
4 min readSep 17, 2023
Image: Author via Midjourney

Speak The Customer’s Language to Blow Up Your Conversions

Of course, we love our customers and want them to be happy! But before they become customers, they are buyers. Always write for the buyer who doesn’t know, like, and trust you. Today, we will focus on learning to speak the buyer’s language, so you can sell more.

Understanding how to translate your product or service jargon into the customer’s level of understanding is crucial to closing more deals and winning repeat business.

If you are putting out content and sales offers yet aren’t getting the results you expect, the problem could be your language. The prospect listens politely with a blank stare, or even scrolls quickly away. You have lost them. This is especially true if you see you had a high open rate, impressions, or web visitors, yet very few took action.

If you want to grow your sales, learn to speak customer-ese.

A bit of fluency goes a long way to closing more deals.

Where should you use this?

On your landing pages, in your content, on your sales calls, in your social profiles, basically everywhere.



Krista Mollion

Ex-Agency Owner For Top Iconic Brands Turned Fractional CMO + Educator for Small Business Owners and Creators To Go From Semi-Invisible To Un-Ignorable