Thank you for writing this article! I'm 44, have been an entrepreneur for 20 years, and built an 8-figure digital agency in San Francisco before I "retired" 4 years ago. I realized I really wanted to help startups so I started business coaching. I was disgusted to find "coaches" with nearly NO actual business experience making claims as you saw. Sadly, 20-somethings would rather hire someone their age than someone older like me who actually had a business:)) Not sure what to say except I think we need to call it out to save people's money.