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The Four Business Peaks You Must Summit to Reach Your Ultimate Goal

Journey Through the Valleys and Summits of Entrepreneurship

Krista Mollion
4 min readMar 27, 2023
Photo by Jackman Chiu on Unsplash

Mountain climbing is dangerous. So is business.

While business isn’t often as deadly as climbing a mountain, I do see many parallels.

In the documentary, ’14 Peaks’, mountaineer Nirmal Purja sets out to climb all 14 of the world’s highest peaks (over 8,000m in altitude) in only seven months. This never-before-accomplished feat sounds crazy. I won’t spoil the end but say that this true story is full of bravery, determination, and a bit of madness. I couldn’t help but see the parallels with entrepreneurship.

“In the mountain, if you give up, you die.” -Nirmal Purja

The entrepreneurial journey has four peaks.

The Clarity Peak

The second peak in business is clarity, defined by knowing what to do, for whom, and with whom. This peak is not the most dangerous, yet the longest to climb. This peak has a lot of beautiful scenery, so you are constantly distracted. There are also many dead ends and false shortcuts. Unfortunately, many dishonest Sherpas exploit inexperienced climbers to sell them things they don’t need. Some entrepreneurs stay in…

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Krista Mollion
Krista Mollion

Written by Krista Mollion

Ex-Agency Owner For Top Iconic Brands Turned Fractional CMO + Educator for Small Business Owners and Creators To Go From Semi-Invisible To Un-Ignorable

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