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The Matryoshka Marketing Strategy
The perfect way for small business owners and experts to increase sales
I work with small business owners who need a marketing strategy that is simple, straight forward, and delivers results.
Introducing my self-titled ‘Matryoshka Marketing Method’.
Picture a Russian nesting doll with each doll hidden inside the previous one. This is a nice way to describe a funnel. All business owners must have funnels. If you don’t have one, good luck growing your sales.
The goal is easy: win at each of the stages to open the next doll/ unlock the next level and get more clients.
Let me break down how it works:
1. The First Doll (Attraction/ Discovery)
The outside doll is the first Discovery step.
Goal: Attract your ideal customer.
Challenge: To stand out and get noticed
Tool: Your lead magnets, public mentions, and content should appeal to one specific demographic, for example, a college-educated liberal male between 20–25 living in…
