What I learned from Attending Over 100 Business Conferences (PART 2)

How to maximize the benefits of attending a business conference

In Part 1 of this series, I spoke about Preparation. Now it is time for the fun part: Attending the Conference.

Many people are not properly taking advantage of the benefits that the conference has to offer. They attend a few panels, maybe speak to a few close colleagues, and if they are lucky, are able to make one or two meaningful connections.

Check out my tips to get much, much more out of your next business conference:

1. Vlog and Live Stream About It. Vlogging and Live Streaming are relatively new means to share information with an audience. Like news reporting, it involves filming yourself speaking to the camera, but is done by everyday people. It can also be done with as little equipment as a cell phone and a small $20 tripod. Download my vlogging equipment list here. If you vlog and live stream during the conference, you drastically increase your chances of visibility at scale because many people will be following a large conference hashtag. It is very easy to vlog and live stream but if you prefer, you can hire a local video company to meet you at the event and do it for you. Many video filming and editing services are popping up in cities everywhere as a result of the increased…