Why Email Is the Secret Tool to Grow Your Business with Jacob Suckow

The underrated and often misunderstood marketing channel, everyone needs to pay more attention to

Recently, I had the pleasure of speaking with email marketing expert Jacob Suckow, owner of Email Empire, to discuss what business owners need to know about email to drive more business for themselves.

Listen to the podcast version: https://podcasts.apple.com/us/podcast/take-back-mondays/id1459414951?i=1000590676955

Watch the video version: https://youtu.be/S57Ht7om6uA

Let’s dive into all the amazing value Jacob shared:

1/ Make sure every single email has a clearly defined goal

The goal is the action you want the reader to take by reading the email.

“My goal is the second you hit my list, I want to show you anything and everything that is possible with email and break down all the awful beliefs that have been built up over the years that are not your fault, but that have been in place from bad marketing, bad…