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Why I No Longer Buy High-Ticket Programs From Big-Name Coaches for my Business

Lessons Learned and Money Saved

Krista Mollion
6 min readDec 18, 2022
Image: Dieter Strom for Unsplash

Their brand impresses, really impresses.

They get attention wherever they go.

They have “fans”.

They sell hope.

They say everything you want to hear.

They are living a dream.

They won your affection.

But now you are still paying off their programs yet havn’t seen any results and are wondering “What the heck did I do wrong”?

Who am I speaking about?

Big-name coaches, of course.

When I decided to venture into the world of becoming a solopreneur, I was not as naive as most: I knew I could not DIY my business and that I’d need help from the professionals. Having built a successful 8-figure agency as my past business, going solo was new to me. I would no longer have support from my team. My initial spending budget would need to be much smaller. I would have to be more efficient and scrappy. I would have limited capacity to serve clients. And more.

Despite being a very experienced business person, I struggled, in the beginning, to adjust to being on my own. So I sought out help in the…

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Krista Mollion
Krista Mollion

Written by Krista Mollion

Ex-Agency Owner For Top Iconic Brands Turned Fractional CMO + Educator for Small Business Owners and Creators To Go From Semi-Invisible To Un-Ignorable

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