Why I Regret Not Building a Personal Brand Ten Years Earlier

It’s not something you can afford to ignore anymore

Krista Mollion
4 min readOct 27, 2020
Photo by MaddiesCreation on Unsplash

Do you roll your eyes at social media influencers and think they are mostly pathetic, attention-grabbing fake people? While clearly, some are cringe-worthy, times are changing. Building a personal brand is becoming mandatory in the modern world for EVERYONE. People without one will regret it.

Now I am suspicious of anyone under fifty who says they don’t have social profiles. What are they hiding? Are they anti-social, in general? What is wrong with them?

Let me set it straight for the record: I am a Gen Xer. My generation did not grow up with the Internet. It may feel like a different time period altogether because it was. My parents had a rotary phone (Millennials, you can google that) and I listened to cassette tapes in my bedroom as a teenager. We learned DOS computer systems in school. When I entered the workforce, Google was in its’ infancy and Facebook and YouTube didn’t yet exist.

Business used to be based on a personal connection. You actually met people in-person. Your circles were smaller but more meaningful. Networking meant grabbing a beverage and working your way around a large room filled with people to introduce yourself. You handed out paper business cards. Then you…

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Krista Mollion

Ex-Agency Owner For Top Iconic Brands Turned Fractional CMO + Educator for Small Business Owners and Creators To Go From Semi-Invisible To Un-Ignorable