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Beyond the Personal Brand: Five Steps to Monetize the Brand of You
Because anyone can build a thriving online business, whether as a side hustle or all in
Zig Ziglar said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” I say there is one solution: build your brand. If you do it right, you can banish all five obstacles in one go.
Do you have a personal brand? Don’t make the mistake I did to neglect my personal brand for years. Your personal brand is like your 401k account that builds compound wealth over time. Your brand is your invisible equity.
But what is a brand worth without a plan?
There are plenty of people with 1 million followers who have not earned a dime because they don’t know how to.
Today I’ll show you five ways to monetize your brand. This is what I help my clients with every day through my company.
1. Build an Engaged Email List of 1,000 to 10,000 for a Specific Avatar
Use your content for an inbound strategy to draw people to follow you who appreciate the content and use a call to action to get them to sign up for your email list. In the marketing world, we use a free resource or a…
